Lionel Messi gifted Argentina team-mates and staff gold iPhones following their World Cup success and splurged £175,000 on 35 individual devices.
Messi masterminded the nation to World Cup glory in December as his sensational goalscoring form in Qatar guided Argentina through several tricky ties before beating France on penalties in the final.
The Argentina captain wanted to give his colleagues a personal memento to remember their success with and decided personalized 24-carat gold smartphones were the way to go.
The PSG star had the mobiles delivered to his Parisian department over the weekend and will set about handing them over to the lucky individuals who are set to receive a swanky new upgrade to their current handset.
CEO of iDesign Gold, Ben Lyons, explained how Messi approached him about designing a special gift after triumphing in the Middle East.