Renowned Nigerian singer Davido Adeleke, aka Davido, is embarking on a new journey in his music business involving an American distribution franchise, UnitedMasters. 

The three-time Grammy nominee has partnered with UnitedMasters to form Nine+ Records, a label that will expand beyond Afrobeats to include hip-hop, R&B, Latin, and country genres.

In a statement from Founder & CEO Steve Stoute, he said: “I see [Davido] as an entrepreneur that could build the next Bad Boy, the next Death Row and the next label that has significant impact like a Cash Money,” UnitedMasters CEO Steve Stoute said about the new venture.⁠”

According to Stoute, it didn’t take much convincing Davido to start a label similar to the hard-nosed rap labels he saw firsthand in the ’90s and ’00s. 

About UnitedMasters UnitedMasters is a new music industry alternative that offers independent artists premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world’s most recognizable brands, including the NBA, Bose, and iHeartRadio.