Gamma, a media and technology business, has expanded to Africa and named its new Vice President and General Manager. gamma. was founded in March by former Apple executive Larry Jackson.
The organization lets artists and companies collaborate on projects in “music, films, merchandise, fashion, web3, and other areas,” according to Variety.
Pulse Nigeria reports that the corporation has offices in “New York, London, Miami, Nashville, and Dubai.” However, gamma. is now moving into Africa and has set up shop in Nigeria.
In addition, gamma. has named Larry Gaaga as Vice President and “General Manager for West Africa.” According to reports, Gaaga would “oversee” the company’s operations “across the entire African continent.”
Gaaga would also apparently give “strategic direction” and spearhead “initiatives to develop local talent.”Gaaga’s efforts for the organization are intended to assure talent success both domestically and on the “global stage.”
“gamma.’s mission is to nurture talent local to Africa and the Middle East into global superstars, as well as to open the continent for Western artists to reach new fans and opportunities,” Sipho Dlamini, gamma.’s President of Africa and the Middle East, explained as per THISDAYLIVE. “Larry has the historical background and cultural fluency critical to establishing the relationships and resources necessary for us to succeed.”
Larry Jackson, the company’s co-founder and CEO, praised Gaaga for his “deep understanding of local music landscapes” and “relentless passion for nurturing talent as welcomed additions.”
Gaaga was the Vice President of Def Jam Africa prior to his most recent job at gamma, according to the site. According to the source, he “led the label’s A&R division.”
Recently, gamma. collaborated with French Montana, Swae Lee, and SALXCO to deliver 500 boats to the Makoko Community in Lagos, Nigeria. According to reports, the village was built above the area’s coastal waters. Furthermore, the town faced “critical flood threats” as well as “pollution and sewage drainage complications.”
According to an exclusive press statement, the gift from gamma. and the artists would “support the livelihood” of nearly 200,000 people in Makoko. Canoe donations would eventually help the “flow of goods and services.” It would also aid in the transportation of families and children to and from school.
Aside from the group’s kind gift, the community was featured in French Montana and Swae Lee’s new music video, “Wish U Well.”