YouTube Music partners with Culture Management Group for Afrochella 2021

Culture Management Group, in partnership with YouTube Music today announced a groundbreaking collaboration to bring musical programs to Africa, helping to develop the youth and provide assistance to aspiring music industry professionals.

This one-day in-person event will be hosted at the Afrochella Music Museum on December 27th at 12pm GMT located at BBnZ Live.

Future Insiders is one portion of the Music Community Pillar of the Black Voices Fund creating opportunities for exposure and learning for young people across the globe. To date, Future Insiders has partnered with community-facing organizations in New York, Los Angeles, The Bay Area, Rio de Janeiro, Houston, Atlanta, London, Lagos, and now Accra.

In an effort to help amplify the next generation of Black voices, the Future Insiders program aims to give young professionals who are interested in a career in music and technology the opportunity to learn hands-on skills from legendary musical professionals and industry experts. During the event, there will be two production masterclasses, held in recording studios, on the Art of making beats with Ghanian producers, Juls, and Guiltybeatz.

In addition to production masterclasses, aspiring professionals will also have the opportunity to hear from guest speakers during a three-part panel series. The panels will offer the audience insight into a range of musical topics which will include:

Future Voices of Africa: A rich conversation with the next generation of
voices and leaders in African music.
A Queen Leads: A session spotlighting the innovation and creativity led by
women in the music industry.
The Diaspora Effect: A discussion about the diaspora’s effect on the growth
of African music.

“We’re so proud to join #YouTubeBlack to bring musical education resources to Ghana. With the help of this program, we can continue to inspire and influence the next generation of young African artists,” says Abdul Karim Abdullah, CEO & Co-Founder of Afrochella. “Afrochella has always been a platform that elevates up and coming creatives and through this collaboration, we’ll be able to continue this impactful work in new and meaningful ways.

“We’re very excited to bring together the meaningful work of the #YouTubeBlack Voices Fund with The Culture Management Group’s long-standing efforts to support the artistic aspirations of African creatives,” says Addy Awofisayo, Head of Music, Sub-Saharan Africa, YouTube. “Afrochella has long been a beacon of light for young talent in Africa and we are thrilled to partner with them to further strengthen our commitment to empowering the next wave of Black voices.”

In response to COVID-19, Afrochella will continue to partner with the Ghanian government and public health officials to adhere to safety protocols and procedures to ensure our customers and partners have a healthy and enjoyable experience. Please visit to read about our safety enhancements and
COVID-19 protocols.

Entry to this event is limited to 100 attendees with RSVPs required. Tickets for the Afrochella Music Museum can be found here: For more information on Afrochella 2021, please visit and follow @afrochella on Twitter, Facebook and Instagram to stay in the loop about upcoming

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