As part of efforts to promote and amplify the rich sounds of Ghanaian music, the Creative Arts Agency has encouraged music producers and Disc Jockeys (DJs) to prioritize and play local music during the festive season.
To that end, the Creative Arts Agency, led by its director, Ms. Gyankromah Akufo-Addo, unveiled a campaign on Thursday dubbed #PlayGhana to garner support for playing local music in Ghanaian homes and public events.
Smallgod-Nana Appiasei, a renowned music producer and cultural activist, and some prominent Ghanaian artists, including Black Sheriff, Samini, Reggie Rockstone, and D-Black, were also at the launch to lend their support to the cause of prioritizing local music on the airwaves.
Speaking at a news briefing in Accra to launch the #Playghana campaign, Ms. Akufo-Addo noted that the agency would push Ghanaian music to the forefront of Ghanaian audiences across the country.
The briefing focused on the topic: “Promoting the Initiative #Playghana to Push Local Music Content for the Christmas Period and Lead to Legislation for Broadcasting Local Content Act.”.
Ms. Akufo-Addo affirmed that the Creative Arts Agency would collaborate with stakeholders and players in the music, film and broadcasting industries to review the local content legislation intended to promote Ghanaian arts works.
She called for amendments to the Cultural Policy and the Broadcasting Bill, taking inspiration from Nigeria’s 70 percent local content law across the music, film, and broadcasting industries.
Mr. Mark Okraku-Mantey, the Deputy Minister of Tourism, Arts, and Culture, stressed the importance of collaboration among artists and music producers and cautioned that without unity, Ghana risked surrendering to the influx of foreign music.
Smallgod Nana Appiasei expressed concern about the constant decline of Ghanaian music and called for deliberate efforts to elevate local content across the country.
Some of the musicians present shared their views on the Playghana campaign.