Tyla has been announced as Spotify EQUAL Africa artist for March.
“I am thrilled to be selected for the EQUAL programme, joining other incredible female creators on the continent,” Tyla said. “This just goes to show that there is room for all of us to shine, regardless of what sounds and genres we identify with.”
The EQUAL initiative aims to provide female musicians with the resources and assistance they need to boost their careers and engage with audiences around the world via various playlists. The recipients also receive off-platform coaching and resources to advance their musical careers even further. The South African performer’s music will be listed as an EQUAL Africa artist on the EQUAL Africa and EQUAL Global playlists, which features her single ‘Been Thinking’.
She joins the campaign’s alumni, which include Nigerian stars such as Tiwa Savage, Ayra Starr, Aa, and FAVE and fellow South African artists: Sio and Elaine.
Spotify’s head of music for Sub-Saharan Africa, Phiona Okumu said: “We are inspired by Tyla’s versatility and her drive to achieve more in the music scene and we welcome her to the EQUAL programme. It is our hope that other young African women creators see this as proof that their talent is valid and can and will be recognised and supported.”
Tyla is an R&B, pop, amapiano, and Afrobeats fusion performer who takes her cues from Brenda Fassie, Freshlyground, and Mi Casa. She gained mainstream recognition after release of his 2019′ ‘Getting Late’. The vocalist believes that intuition and intention are key components of music creation, and she aspires to make a significant impact on the field. Her selection for the EQUAL Africa program is proof of her talent and determination.
Tyla’s music can accessed on the EQUAL Africa playlist, which features her single ‘Been Thinking’.